Revenue Growth

$1.8 million added to the store’s revenue within 12 months

Key Page Performance

The best-selling product page accounted for the majority of traffic and was a critical focus for improvements

Funnel-Wide Optimization

Conversion rates improved not only on the product page but across the entire funnel, increasing average order values (AOV) and reducing bounce rates

How Our Approach Added $1.8 Million in Store Revenue Over 12 Months

How Our Approach Added $1.8 Million in Store Revenue Over 12 Months

Concerns

  • Highly Competitive Niche: They operate in a competitive market with a strong starting position but need to differentiate further and optimize.
  • Customer Experience Gaps: Despite a solid foundation, the store had missing elements in trust, product presentation, and addressing customer objections.
  • Missed Opportunities: The brand's highest-traffic product page was underperforming in terms of conversion, and there were additional opportunities to optimize the entire shopping funnel

Key Steps

  1. Customer Mapping & Research:
    • Conducted in-depth research to identify customer expectations and brand positioning within the niche.
    • Mapped the current performance of key pages to understand what was working and where improvements could be made.
  2. Product Page Testing:
    • Prioritized the best-selling product page for A/B testing based on its high traffic and revenue potential.
    • Hypothesized and tested high-impact changes, such as product descriptions, call-to-action (CTA) buttons, and trust signals.
  3. Funnel-Wide Optimizations:
    • Focused on addressing customer objections and improving user experience across the entire funnel, from the landing page to the checkout process.
    • Implemented improvements on the side cart, landing pages, collection pages, and homepage to smoothen the entire customer journey.
  4. Direct Changes Without Testing:
    • Made immediate improvements to key areas like trust markers and navigation, confident that they would enhance the customer experience without the need for A/B testing.
BECOME OUR NEXT SUCCESS STORY

Learn how you can also increase your store's eCommerce conversion rate today

Learn how you can also increase your store's eCommerce conversion rate today

Approach

  • Customer-Centric: Our first step was to understand what customers wanted from the brand and product, then use that data to drive our optimization strategy.
  • Data-Driven Testing: For the best-selling product page, we prioritized test ideas that had the highest potential impact and implemented changes based on statistical analysis.
  • Holistic Optimization: Instead of focusing solely on the product page, we took a funnel-wide approach, improving every step of the customer journey to maximize engagement and conversion.
  • Strategic Execution: We worked closely with the client to align on product improvements, branding enhancements, and advertising strategies, ensuring that all changes supported the client’s overarching goals.

Related Case Studies

CLIENT TESTIMONIALS TO INSPIRE YOU

Real impact.  Real conversion optimization.