How a unique tennis bag brand managed to double their revenue in 6 months thanks to improving their store

This brand originated from a real life pain point of a professional tennis player, which happen to be the founder of the company. 

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The frustration of having to drag around so many different bags from home to the court field is what brought this essential backpacks into life.

Before working with CRO Gurus, this brand had: 

  • An average monthly revenue of £1,310
  • Conversion rate of 0.26%

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Key challenges at the start of the project
  • Client was already advertising 6 months before starting to work with us. In this timeframe they reached moderate success but weren’t able to increase conversion rate and scale marketing budget.

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  • Client was looking for help on improving store in hopes of increasing conversion rate and being able to sell more products. This included finding target audience, market niche, brand voice and formulating unique value proposition that would resonate with potential customers.

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Shopping Behavior Comparison

In the time we worked together we improved all of the funnel pages (homepage, collection page, product page, cart).‍

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This resulted in:

  • 82.93% increase in product views
  • 58.82% increase in add to cart
  • 175.00% increase in check-outs
  • 300.00% increase in transactions

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Results

With the help of CRO Gurus client was able to improve conversion rate by 2.5x after the suggestions were implemented. With the new improved RPV (revenue per visitor) the company was able to continue advertising and growing the brand.

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Result: 132% increase in revenue.

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