How a website audit helped a home improvement company increase their conversions by 45%

By taking a detailed look at this website, our client were able to identify areas of improvement that would have otherwise gone unnoticed. We've implemented changes to the design, navigation, and content, resulting in a significant increase in conversions. By optimizing the user experience, the client was able to create a platform that engages customers and drives them to take action. This resulted in an impressive 45% increase in conversions and a better return on investment.

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Our heuristic analysis goes beyond simple usability; we inspect the interface through the lens of the five dimensions of conversion. By answering the fundamental questions users ask during their journey, we identify low-cost, high-impact optimization opportunities.

Areas Evaluated:

• Value Proposition: The interface clearly communicates the unique benefits and immediate value to the user.

• Relevance: The page layout and content align perfectly with user expectations and their specific search intent.

• Clarity: Information architecture, visual hierarchy, and messaging are presented with maximum transparency to eliminate confusion.

• Motivation: The design incorporates compelling calls-to-action and psychological triggers that drive the user toward the conversion goal.

• Friction: All conversion killers, including doubts, fears, hesitations, and technical difficulties, are identified and removed to ensure a seamless user journey.

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• Analysis of new and returning users of the site
• Device category performance
• Acquisition performance
• Site speed data gathering
• Funnels

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In just few months, the conversion rate had a huge jump of 45%, going from 1.16% to 1.68%.

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This shows that ongoing optimization efforts have proven to be successful in improving customer experience which led to an increased in eCommerce conversion rate. By targeting and focusing on key areas, these efforts brought about the desired results of our client.

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