Background

The client was experiencing a slight decrease in conversion rate and store performance. Despite solid sales over the past two years, the client hit a barrier in scaling their ads. They sought our help to boost store performance, profitability, and product expansion amid growing competition in their niche.

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Initial Assessment

The project began with a Miro board planning session where the goal was to identify and implement low-hanging fruit opportunities quickly.

The project started with an in-depth review using the Miro board, focusing on key pages:

1. Home Page
2. Collection Page
3. Product Page
4. Side Cart

Implementation Plan

The client agreed with our four key suggestions, leading to a three-week implementation phase. We prioritized changes based on potential impact and feasibility.

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Key Changes and Their Impact

1. Storewide Offer Improvement: We made the storewide offer more prominent throughout the site by improving the side cart layout to follow best practices, enhancing its user-friendliness. Additionally, we simplified the product page to address customer concerns, highlight key offers, and make it more visually appealing.

2. Minor Home Page and Collection Page Enhancements: Addressed objections and friction points to improve user experience.

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Results

After the first week, the store performance saw significant improvements:

1. Average Order Value (AOV) increased by 36%
2. Conversion rate increased by 14%
3. Revenue per session increased by 36%
4. ROAS went from 2 to 5

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Conclusion

The quick implementation of targeted changes resulted in substantial performance improvements, showcasing the effectiveness of focusing on key areas to drive e-commerce success.

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