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This brand provides a range of anti-aging supplements that is designed to maximise the world's chance of living long, vibrant and fulfilling live.  

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This company is founded in three principles: knowledge, safety, and value. The founders are dedicated to helping young families live long and healthy. 

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This store was experiencing very low conversion rates in general despite having a steady traffic and having okay website. 

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Their conversion funnel was okay but there were noticeable friction points on the steps of the customers buying journey. 

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CRO Gurus applied the CG Ecommerce Growth framework for this project. The initial analysis had concluded that there are probably issues with mobile conversion rates related to usability issues.

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The site itself looked nice, fancy and professional but it just wasn’t selling. Another problem was that we lacked significant data to judge these problems points solely from Analytics.

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As a result, attention was paid specifically to best practices, technical functionality and mobile usability. Additionally we helped overcome resistance to trying a new brand of a nutritional product.

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We solved key challenges by focusing on each steps of the conversion funnel and improving them one at a time. We also focused on the overall flow and making it more seamless. 

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Some key changes  we did are: 

• Collection page > We focused on removing friction elements. 
• Product page > We simplified the page and we added elements that promotes trust. 
• Cart page > We improved its existing layout into a more user friendly way. 

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