Helping an Anti-aging supplement company increase their conversion rate without running any paid ads

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About the brand

This brand provides a range of anti-aging supplements that is designed to maximise the world's chance of living long, vibrant and fulfilling live.  

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This company is founded in three principles: knowledge, safety, and value. The founders are dedicated to helping young families live long and healthy. 

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Key challenges at the start of the project

This store was experiencing very low conversion rates in general despite having a steady traffic and having okay website. 

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Their conversion funnel was okay but there were noticeable friction points on the steps of the customers buying journey. 

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Improvement on Shopping Behavior

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The Methodology

CRO Gurus applied the CG Ecommerce Growth framework for this project. The initial analysis had concluded that there are probably issues with mobile conversion rates related to usability issues.

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The site itself looked nice, fancy and professional but it just wasn’t selling. Another problem was that we lacked significant data to judge these problems points solely from Analytics.

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As a result, attention was paid specifically to best practices, technical functionality and mobile usability. Additionally we helped overcome resistance to trying a new brand of a nutritional product.

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Results

We solved key challenges by focusing on each steps of the conversion funnel and improving them one at a time. We also focused on the overall flow and making it more seamless. 

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Some key changes  we did are: 

  • Collection page > We focused on removing friction elements. 
  • Product page > We simplified the page and we added elements that promotes trust. 
  • Cart page > We improved its existing layout into a more user friendly way. 

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January 29 to March 21, 2022 VS March 22 to May 12, 2022

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