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I am going to share some of my best Ecommerce conversion optimization hacks that have taken me a lot of sweat and study. Over the last two years, I have seen hundreds of stores, talked to countless store owners and worked closely with stores in order to improve their revenue and profitability through optimization.
Your conversion rate and your revenue per visitor both have a direct and immediate impact on how much money your store actually generates. If you are a store owner who is seriously looking to have better results with their store.
There’s a very famous saying in marketing:
“He who can pay most to acquire the customer, wins.”
Conversion optimization is one of those things that will enable you to expand your marketing to larger and more targeted groups of people with the trust that your store is going to sell and your visitors are going to buy.
The nature of conversion rate optimization is one where nobody can guarantee that any single thing will boost conversions. However, these are so called ‘best practices of eCommerce’ which have been extensively tested by the biggest stores out there. Over time the industry has developed ‘best practice principles’ that have a solid reasoning behind them.
Conversion optimization is the critical link that connects the dots. With great conversions, you can invest more in your content marketing because you know once you get those visitors you are going to sell. In the end everything is linked to your stores getting more sales.
Any conversion improvement will be a thing that will bring you money over a longer time period.
I am a big believer in not re-inventing the wheel in places where it is not needed. Instead we can learn from the time proven principles and use what has been working repeatedly in a wide variety of niches and with all kinds of target audiences.
The goal of optimization is to work on the highest traffic – highest impact pages and to achieve a positive impact on sales. On top of this we must consider the ease of implementation, and that is why I handpicked this list, so that all of these tips are easy to implement and you can start getting results with them immediately.
Often, these are universal things that are wrong with most stores and there’s a very good chance that they have applied to your store as well.
1. Featuring your phone number featured in the header and on the checkout page.
One of the critical factors in any online shop is to get people to feel safe and secure about purchasing. People buy from people who they like and trust, and if they can call you and talk to someone representing you, it creates an appearance of safeness in the mind of the visitor.
Having a phone number can be a huge confidence booster because subconsciously they know if something goes wrong, they can simply pick up the phone and ring you up. You can bet that every big online store, has their support phone number prominently displayed.
On top of this, there is a big brand look and layout to eCommerce that people have simply learned to trust and thus we want to make the layout of our smaller stores look like these trusted big brands and a phone number is just one of the ways to do that.
