Conversion Rate Optimization Services

The basic idea behind conversion optimization

There are many frameworks to explain CRO, but the best frameworks are always based on learning, research, and data. That is why we always follow a quantitative approach. The basic idea is that we should be able to prove that all the permanent changes we make actually produce positive returns. This way, the optimization efforts are justified by hard numbers or KPIs.

Everything starts with research


A typical optimization process starts with an in-depth analysis of everything that could be improved on the key pages. This includes a heuristic analysis, a technical analysis and a Google Analytics analysis. After we have located potential problems, we will start with fixing easy “wins”, prioritize the remainder, and start testing. For the biggest clients, we typically take additional measures such as surveys, user testing, and heatmaps. These often take a bit more time and investment, however, these methods can prove to be goldmines and provide unforeseen insights about customers.

Optimization and testing is a continuous 4 part process


CRO Research

  • Web analytics analysis
  • Heuristics (CRO principle) analysis
  • Qualitative surveys collection & analysis
  • Cross-browser and cross-device analysis
  • Heat maps and session video recording analysis
  • Traffic quality analysis
  • Page speed analysis

Hypothesis Development

Developing hypothesis about the changes required on key pages to improve revenue and sales.


Treatment Creation

Creating new page variations based on the hypothesis. Developing wireframes (design and copy for the new page variation.



  • Coding the test of new page variations
  • Conducting the test
  • Drawing post test conclusions and recommendations for the next A/B test

Service examples

Retainer Plan

Conversion Rate Optimization Research + Implementation

  • Full scale conversion rate optimization research.
  • Hypothesis development.
  • Treatments creation.
  • A/B/Multivariate testing the treatments.

You get a website with a fully optimized conversion funnel. Every page in the funnel is focused on selling with minimum friction + distraction & maximum relevancy + value.

Complete CRO Analysis

Conversion Rate Optimization Research + Hypothesis Development

  • Full scale conversion rate optimization research.
  • Hypothesis development.

You gain a deep understanding of your website’s conversion potential, obstacles to high conversion rate and a list of hypothesis about the changes required to improve conversions.

Starter Plan

Landing Page Optimization

  • Full scale conversion rate optimization research.
  • Hypothesis development.
  • Treatments creation.
  • A/B/Multivariate testing the treatments.

You get a landing page that incorporates the most effective principles of persuasive design, copywriting and neuropsychology.

Additional information

Links and resources

YouTube channel with CRO content: Samuel Larsen
LinkedIn: Samuel Larsen
Shopify experts listing: shopify icon Larsen Consulting Solutions Oy

Whitelabeling services for agencies

  1. We help you get started in selling optimization services to your clients. Everything is designed to be as easy and quick as possible requiring minimum time investment.
  2. You make the CRO sale. The easiest prospects are your already satisfied clients.
  3. Simple lifetime revenue share. Your share is 40% for the initial sale and handling customer support. 60% is our share for delivery.
  4. We deliver the project with your company name and branding on it (Whitelabel).
  5. Note: For ongoing projects your cut is 30%.

Whitelabeling services explained