Conversion Rate Optimization Services

The basic idea behind conversion optimization

There are many frameworks to explain CRO, but the best frameworks are based on learning, research, and data. That is why we always follow a quantitative approach. The basic idea is that we should be able to prove that all the permanent changes we make actually produce positive returns. This way, the optimization efforts are justified by hard numbers or KPIs.

Everything starts with research

A typical optimization process starts with an in-depth analysis of everything that can be improved on the key pages. This phase usually includes a heuristic analysis, a technical analysis, and a Google Analytics analysis. After we have located potential problems, we will start by fixing easy “wins”, prioritize the remainder, and proceed with testing. For large clients, we typically take additional measures such as surveys, user testing, and heatmaps. These often take a bit more time and investment; however, these methods can prove to be goldmines and provide surprising insights about customers.

Optimization and testing is a continuous 4 part process


CRO Research

  • Heuristics (CRO principle) analysis
  • Web analytics analysis
  • Technical analysis
  • Qualitative surveys collection & analysis
  • Heatmaps and scroll map analysis

Hypothesis Development

Developing a hypothesis about the changes required on critical pages to improve revenue and sales.


Treatment Creation

Creating new page variations based on the hypothesis. Developing wireframes (design and copy for the new page variation.



  • Coding the test of new page variations
  • Conducting the test
  • Drawing post-test conclusions and recommendations for the next A/B test


Data driven improvements that produce results.

Design analysis

Forming the predictions for improvements

Data analysis

Finding bottle necks and problem points

Testing assumptions

For statistical significance

Continuous, lasting improvement

Driven by data and thoroughly tested

Service examples

Retainer Plan

Conversion Rate Optimization Research + Implementation

  • Full-scale conversion rate optimization research.
  • Hypothesis development.
  • Treatments creation.
  • A/B/Multivariate testing the treatments.

You get a website with a fully optimized conversion funnel. Every page in the funnel is focused on selling with minimum friction + distraction & maximum relevancy + value.

Complete CRO Analysis

Conversion Rate Optimization Research + Hypothesis Development

  • Full scale conversion rate optimization research.
  • Hypothesis development.

You gain a deep understanding of your website’s conversion potential, obstacles to high conversion rate, and a list of hypotheses about the changes required to improve conversions.

Starter Plan

Landing Page Optimization

  • Full scale conversion rate optimization research.
  • Hypothesis development.
  • Treatments creation.
  • A/B/Multivariate testing the treatments.

You get a landing page that incorporates the most effective principles of persuasive design, copywriting, and neuropsychology.

Additional information

YouTube channel with CRO content: Samuel Larsen
LinkedIn: Samuel Larsen
Shopify experts listing:shopify icon CRO Gurus